About

For generations Y and Z who like to design their own public image and virtual characters, Bad Relationship Wedding Dresses allow them to try the most fashionable wedding dress styles for their avatars, be on the forefront of fashion trends, and get compliments. Users can show their youth, passion, and individual styles.

Mission

This project is

An AR game “Bad Relationship Wedding Dress”, which allows users to try on avant-garde wedding dresses with virtual dolls. The first set will feature three virtual dolls.

This is for
‍
Millennials and gen Z who love fashion and like to try novel things, who want to create NFT fashion styles with virtual dolls.

My Motivation
‍
Design personalized virtual character dolls and avant-garde wedding dresses. Share a playful and fun experience to users.

Why am I doing this project?
‍
For many young people who love fashion and novel things, I want to create an AR virtual character game, which allows users to try different fashion wedding dresses with virtual dolls.

What is my personal interest?
‍
My personal interests are fashion design, UX design, painting, embroidery, music, skincare, lipstick and everything related to art and beauty.

Target Audience Research

Through the analysis of related competing products, we can see the following:

My target audience will be between 18-35 years old.
The main age groups will be Gen-Z and Millennials.
More than 50% were born in the 90s and the 00s.
The post-90s generation has become the largest consumer group.
75% of the main customers will be female.

Target Audience Summary

Primary Audience

Millennials and Gen Z who like NFT virtual characters
Pursue trends and love fashion wedding dresses
Show their personality and design their public image

Secondary Audience

Millennials and Gen Z who want to get married or plan to get married
Want their virtual characters to get attention online
Hope to expand their social circle

Expert Interview Summary

Kun Zhang
37
Beijing
Product Design teacher
Interview Date: Oct 21th, 2021

Key Feedback

The user experience of changing clothes and the interface between user and the app are very important
Use sounds, videos, or scenarios to deepen a touching emotional experience
It is important to be able to manage how the doll
is expressed
Novelty and immersion user experience are important
Exaggerated, experimental styles can express a special visual attraction
Very optimistic about the app derivatives

Target Audience Feedback

Xueying Liu Hu

Wants to automatically transform her photo into
a virtual doll
Wants to add acessorsies, scenerios and to socialize
Wants to try exaggerated wedding dresses that are difficult to achieve in reality

Yoyo

Likes novel and textured of styles virtual wedding dresses
Can get different animation effects, touching scenarios
Can add friends and try wedding dresses together

Tangtang

The virtual doll can be adjusted by users
Hopes the dolls will be liked after being published online
Eager to have the same doll figure as the virtual doll

Persona

Chloe is a Web design bachelor of science student in New York. She loves beauty and fashion and has a personalized NFT, which is something her friends are proud of. She also hopes to use her virtual doll to try on a fashionable wedding dress and get the attention of the boy she likes.

Kelly is a Fashion marketing assistant in Boston. She wants to have a romantic NFT with a wedding scene. However, it is hard to find wedding dress NFT characters because most of them are similar and not romantic enough. When she found the bad relationship wedding dress game, she created her NFT with wedding dress and romantic scene.